OUTFRONT Media Acquires Digital OOH Asset in Atlanta from Covenant Media
For Immediate Release
October 14, 2022
Atlanta, GA – Doraville Outdoor (dba Covenant Media) announced today the divestiture of a premier back-to-back digital OOH display on Interstate 285 in Doraville, Georgia to OUTFRONT Media.
OUTFRONT owns one of the largest and most diverse portfolios of out-of-home assets in North America. Drachman M&A Co. represented the seller, Doraville Outdoor in the transaction. Terms of the deal were not disclosed.
Doraville Outdoor said the sale to OUTFRONT Media was the culmination of a multi-year project in developing the market-leading asset.
“It has been a pleasure working with OUTFRONT on this transaction,” said a company spokesman. “The Doraville area is on fire in terms of development, and this location is a flagship that will serve the area’s more prominent advertisers for decades to come.”
Drachman M&A Co. CEO Max Drachman said that high-profile digital assets remain in demand across the country. “Digital assets in top ten markets drive significant revenues as advertisers of all kinds continue to flock to our channel. OUTFRONT has put a major focus on securing digital locations on interstates throughout the Atlanta market, and acquiring this location in Doraville allows them to continue to reap the rewards of its full-market digital network.”
About Drachman M&A Co.
Drachman M&A Co. is a boutique firm focused on Mergers and Acquisitions of Outdoor Advertising and Tower assets. We provide guidance and strategic advice from a position of total transparency and complete alignment with the goals of our clients. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients.