MediaChoice Enhances Position in Dallas Through Acquisition of QPM
For Immediate Release
April 24, 2024
Dallas, Texas – MediaChoice announced today the acquisition of Out-of-home (“OOH”) advertising displays from QPM. Drachman M&A Co. represented QPM in the transaction. Terms of the deal were not disclosed.
MediaChoice is a privately owned independent OOH media company, with coverage throughout Texas, along with strategic locations in Chicago, Nashville, Missouri, Oklahoma, and Louisiana. In all, MediaChoice has over 1,200 active sign faces throughout the United States. QPM owned and operated OOH assets throughout Oklahoma with their previous company, Blue Sky Outdoor.
MediaChoice CFO, Katheryn Huynh, knew these assets were in alignment with their strategic direction. “We are rooted in the state of Texas and our advertisers have been pushing for more coverage in the Metroplex. The makeup of these assets are a perfect fit for MediaChoice, so when this opportunity became available, we executed,” mentioned Katheryn.
QPM Managing Member, Jeff Balcombe, mentioned the deal marking the end of successful tenure in OOH.
“OOH has a lot of attributes that are attractive to entrepreneurs like us. We look for asset classes with significant barriers-to-entry, high margins, and growth, and this business has it all. We know MediaChoice will do very well with these assets in the future,” added Jeff.
Drachman M&A Co. CEO, Max Drachman, highlighted the transaction as a reflection of temporary market conditions presenting excellent opportunities for independent operators. “We have been very active in Texas, and buyer interest is typically top-heavy in terms of scale. Today’s marketplace is different, and we are seeing a unique opportunity for strong regional companies like MediaChoice to pick up attractive assets in top markets.”
About Drachman M&A Co.
Drachman M&A Co. is the leading Outdoor Advertising Mergers and Acquisitions firm in the United States. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients. We provide guidance and strategic advice from a position of total transparency and complete alignment with our clients’ goals.